YOUR SPECIALIST IN THE AFRICAN MARKET

The African market presents opportunities but also challenges for many exporters.

Sunrise Foods L.L.C. has more than 10 years of experience focusing on the West- and Central-African FMCG-market, and takes these challenges away for you. An existing customer base of more than 250 importers in Sub-Saharan Africa allows us to find the right distributors / buyers for your products quickly. Market research can be done through market data to which we have access. By adding qualitive research directly out of the West- and Central-African market, we make sure you take the right strategic decisions. Because doing business in Africa requires a certain touch and skill, we can implement these strategies for you by taking care of branding, sales and more, ensuring your business will be successful and profitable for the years to come.

Fresh dairy products produced by the best dairies in Europe!

• Instant fatfilled milk powder:
  - Excellent for production of yoghurt or for adding to coffee or tea.
  - Different packing types available.
  - 24% / 20% / 14% protein.
  - Available in multiple brands.
  - Available from different origins.
• UHT Milk
• Evaporated Milk
• Cheese
• Non-Dairy Creamer
• Full Cream Milk Powder
• Skimmed Milk Powder

High quality edible oils from different regions and the best factories!

• Different types available
   - Soybean oil
   - Sunflower oil
   - Corn oil
• Different packaging available, ranging from 1L to 25L, or Flexitank
• Possibility to enrich with vitamins
• Regions and factories have been selected to ensure quality and competitivity
• Different brands available
• Private label possible

Creamy product from the best ingredients!

• Available in different formula’s
   - Ranging from 30% – 80% fat
   - Different egg yolk contents
   - Contains only the best oils and ingredients
• Product of high and consistent quality from Western-Europe
• Different brands available
• Packaging: 250ML, 500ML and 1L jars and 5L buckets
• Constant availability

Delicious and rich, at the right price!

• Different qualities available
   - Different colors
   - Different brix
   - Different packaging sizes
• Sourced mainly from China, the most competitive source
• Selected only the best factories
• Certified products
• Smooth paste, rich taste

The best flavor and mouth feel!

• Coming in different qualities and sizes:
   - 250 ML, 330 ML and 500ML
   - Carbonated / Non-Carbonated
• Different brands available
• Sourced from selected factories in South-East Asia
• Mouth feel, taste and color that is on par or beats market leaders
• Competitive pricing, constant availability

Coming from the best farms and mills!

• Wide variety of origins, mainly Pakistan, Thailand and India
• Different qualities available
• Different brands available
• Mills that deliver high and stable quality have been selected for you
• All packaging sizes available

MARKET RESEARCH

• Access to different databases allow us to analyze market size and developments.
• Import data in West- and Central-Africa is often incomplete, or can be misinterpreted because of different trade flows on the continent.
• It is important to add information obtained directly from African importers across the region. In market ears give you the full picture of what is going on.
• This research translates into different strategic options that will be presented.
• Thanks to the experience we have in West- and Central-Africa, we can paint the whole picture, allowing you to budget your investment more accurately.
• We offer different packages that in- or exclude certain aspects of research, just reach out and let us know what you need!

CONSULTANCY

• Our extensive experience on and knowledge of the African FMCG-market allows us to advise you on the road to take in West- and Central-Africa, and which not. This is often done after a thorough analysis of the market and its possibilities.
• Doing business in Africa always comes with risks, but these risks are much greater if you don’t know what you are doing. We limit these risks for you, ensuring you are maintaining the right strategy and doing business with the right partners at the right terms, balancing risk and reward the way you want it.
• Consultancy on strategy, service, branding, payment terms, incoterms, customer selection and more.
• We directly link the strategic and operational choices to the opinion of African importers, testing our taste of success as we go.
• We focus on long term success, and not on quick short-term sales. A certain level of quality and service is required to achieve this.
• Doing business in Africa requires a certain skill and knowledge of the culture and people, we would be more than happy to share this with you and your employees.

BRANDING

• African markets are often highly brand-aware. This also serves as an effective tool to limit risks, create value and ensure long term business.
• We develop the brands you want to launch for you.
• Artwork is tested with you and African importers to make sure we get it right the first time.
• Artwork and 3D-images are created, and we deliver AI-format designs of your new brands.
• We provide supportive market material.
• Strategies for different brands can be formulated and executed by Africa Connect if required.

SALES OUTSOURCING

• Africa Connect functions as a broker for you in West- and Central-Africa.
• Prior to starting a collaboration, a short market study is required to make sure your products and ambitions in Africa are realistic.
• Our wide customer base ensures we can successfully find multiple importers for your products on short notice.
• We engage with the selected importers after discussions with you and solidify your first deals in the region.
• No cure, no pay: Africa Connect only invoices when you sell something and the transaction is successfull. No fees are charged prior to the delivery of results.
• Africa Connect provides consultancy on the way, while executing contracts and closing new ones, ensuring that both you and the importer are satisfied.